Strategic Management & Business Development

Business Strategy Analysis

Business strategy is the firm's active plan for achieving its vision, prioritizing objectives, competing successfully, and optimizing financial performance with its business model. The strategy begins with a focus on the highest level objective in private industry: Increasing owner value in case of business. For most companies that is the firm's reason for being. In case of practical terms, however, firms achieve this objective only by earning profits. For most firms, therefore, the highest goal can be stated by referring to "profits." The generic business strategy, therefore, aims first to earn, sustain, and grow profits.